Associate Planner
Keaton Ferrell joined Armor in 2026 and serves as an Associate Planner supporting the firm’s goal of providing holistic financial planning and wealth management services to its clients. In his role, Keaton supports the financial planning process through plan development, client data gathering, tax analysis, and ongoing planning needs.
Prior to joining Armor, Keaton completed two financial planning-related internships, gaining hands-on experience in financial planning, client service, and wealth management. Through these experiences, he developed an interest in helping individuals and families make informed financial decisions and developed a serve-first mindset focused on providing value to each client’s unique situation.
Keaton graduated from Indiana University’s Kelley School of Business in 2026 with a degree in Finance, specializing in Wealth Management. While at Kelley, he was selected for the highly competitive Wealth Management Workshop, where he completed CFP Board-eligible coursework. Keaton plans to sit for the Certified Financial Planner™ exam in March 2027.
In his spare time, Keaton enjoys being outdoors, hiking, playing pickleball, following college basketball and football, and listening to 90s country music. He is also an Eagle Scout, an experience that helped shape his appreciation for service, leadership, and the outdoors.